2017 S.E.Q.C Extravaganza (Sewing, Embroidery , Quilting, Crafting ) SOLD OUT! Call to put your name on our waiting list

Heyde Sewing Machine is excited to announce a NEW kind of event coming to the St. Louis area.

Three days of hands on Sewing, Embroidery, Quilting, and Crafting Workshops, along with a shopping market place.
We have invited the best educators in the business to excite and encourage you with their knowledge and experience.
You will have the opportunity to create at least six projects during the classes. Lecture demos will also be ongoing all three days to provide you the chance to experience the latest sewing/crafting products.
Don't miss this exciting opportunity to join in three fun filled days surrounded with fellow enthusiasts. We promise you will leave inspired with new, unique techniques to take your crafting to a higher level.

Come meet: Embroidery Experts Michell Gillmartin, Deborah Jones, Cindy Hogan, Anna Aldmon, and host of the hit TV series "It's Sew Easy" Angela Wolf. Along with Quilting Educators Brenda Anderson and From Handi Quilter+
Lecture Demo's with Westalee Sew Steady, Anita Goodesign, Creative Grids and OESD Embroidery Designs.

Dates: March 10, 11 and 12th, 2017

Time: 9-5pm Friday and Saturday and Sunday 9-3pm

Place: Holiday Inn Route 66 (Viking)
Click Here for Hotel Info
10709 Watson Rd.
St. Louis, Mo 63127
At Watson and Lindbergh

Fee: $139, Lunch Per Day $12.00

To Register Click Here

Registration Fee will include:
>All Classes, Lectures, Demo's and Supplies.
>Welcome Gift Value over $100 per Customer (limited qty for early registration only)
>Lunch ticket sold separately. Fee $12.00 per day (box lunch) Veggie, Vegan Lunch Also Available
Class topics:
Embroidery Tips and Techniques
Multi-Needle Embroidery (How to use my machine to make Money)
Digitizing made easy
Using a Scan-N-Cut, with my embroidery
More Crafts with my Scan N Cut
Quilting with Long Arm/Mid Arm or Home Use Machine
All you need to Know about Stabilizing
Make your own Monogram
ming and Applique Designs

Lecture Demo Topics:
What to do with all your Rulers.
Boat-load of designs, now what?
Do I need a Serger?
The newest Patterns and Projects.
Notions, Notions and more Notions.

Frequently Asked Questions:
Q:What do I need to bring?
A: Pair of applique / small scissors.
Q:When will I receive my welcome gift?
A:You'll receive your gift Saturday at the end of the last class.
Q:Are machines supplied?
A: We will supply all top of the line machines.
Q:Will I be on a machine by myself?
A:Some classes will involve team sewing.
Q:What kind of food?
A: Box lunches with a variety of food choices with soft drinks. Each morning coffee, water and soft drinks are provided.
Q:Can I go out for lunch?
A:Yes, we will break for lunch for 1 1/2 hours.
Q:When do I get my lunch ticket?
A:We will give you a ticket each day.
Q: How many projects?
A: Six projects are planned. Keep in mind the instructor may throw in an extra project if time permits.
Q:How difficult will the projects be?
A: Challenging, but also for beginners. (Help will be available)

Angela Wolf:

Angela is the anchor of the PBS series "It's Sew Easy", Host of Craftsy's YouTube sewing channel and spokesperson for Brother. She teaches online classes on Craftsy.com and patternreview.com, with over 80,000 students from all over the world. Author of How to Start a Home Based Fashion Design Business, has contributed to both Threads and Sew Stylish magazines, and is a blogger for Brother's blog Stitching Social. Angela started sewing at a young age and continued to design women's apparel throughout college. With an entrepreneurial spirit and passion for fashion and sewing, she launched and ran a successful custom apparel and alteration business for over 18 years. She has since launched a pattern collection Angela Wolf Pattern CollectionTM for the home sewer. Angela is a blogger, vlogger, spokesperson, brand ambassador, and consultant. She is the winner of 2008 Passion for Fashion, 2012 American Sewing Expo’s teacher of year, and spends her time speaking and teaching all over the country. When she is not sewing, you will find her fishing on Lake Michigan or in the Florida Keys with her husband Winn, on the Win-N-Angel!

Deborah Jones:
Deborah is a second generation embroiderer who learned much about embroidery from her father, a tailor who created elaborate embroidered stage costumes for country music performers and rodeo stars. She began using automated embroidery machines that her father imported from Germany in the late 1960’s and also learned to create hand-guided embroidery on manual embroidery machines. In her career, Deborah has managed production in large-scale embroidery shops, operated her own successful embroidery business and served as an editor of a major US embroidery magazine. An author and mentor, she is a popular speaker on embroidery topics. Considered an expert on embroidery for home and commercial machines, Deborah writes the columns “Ask the Expert” and “What to Do When You’re New” for Designs in Machine Embroidery magazine and “Technically Speaking” for Stitches magazine.

Cindy Hogan:

Cindy has a BS and MS degree from University of TN in Special Education and was a full time Special Education teacher until 2003 when she decided to change career paths and use her knowledge of PE-Design and Education to be a freelance National Product Training Specialist for the PE-Design software and the BES Embroidery Lettering software. Cindy is an internationally recognized PE-Design software expert. She began working with PE-Design software when it was first introduced and began teaching the software on a freelance basis after six months of self-instruction. She has had the pleasure to introduce the last four versions of the Software for Brother International in the United States at their Back to Business Events and has been an invited educator for the past eight years. When not teaching, you will find her writing her “Easy” Instructions for the software.

Michelle Gillmartin:

Michelle is a member of the Brother International Education team. At the age of 20 she opened her first business-30 years later she retired never having had a boss until now! She has been sewing with a passion since the age of 8 and seeks to promote the love of all venues of creative needle arts through teaching; machine embroidery and unique garment details are her specialties. She currently works full time for Brother as a PR-650/ PR-1000 specialist. Michelle is certified by both Palmer and Pletsch and the Home Sewing Association, and a member of the Northern Nevada Chapter of American Sewing Guild. She is a three time National competition winner as well as a Viking creative challenge winner. She is particularly interested in exploring new possibilities enabled by Brother PE-Design Next embroidery software with Brother Clients. She pursues her sewing/embroidery obsession in Reno, NV.


Brenda Anderson

Brenda has enjoyed a lifetime passion of everything crafty. Her professional career has fueled this passion and has included, providing a longarm quilting service out of her home studio, owning and managing a scrapbook business, offering alteration services to multiple dry cleaners as well as individuals, and teaching sewing and quilting to both children and adults. Most recently, Brenda worked as an educator for Handi Quilter Longarm quilting machines. However, her love for embroidery hit an all-time high in 2012 with the addition for her Brother PR1000e. Life is busy with her husband Randy, and their two sons, but with a background in sewing, quilting and crafting, she brings great enthusiasm and passion to Brother International as an educator.

Anna Aldmon
I have experimented with all types of hand appliqué techniques over the past 10 years, but once I learned how to digitize, I knew I had to venture into the arena of embroidery machine appliqué designs. The process repeats 3 simple steps (Placement, Tack Down, TRIM) for each applique shape and the results are beautiful and consistent.

I have been digitizing appliqué designs for my personal use for about 7 years. My first published pattern was the ‘Poinsettia Table Runner and Placemat’ in 2009. When I saw the ‘Garden Nouveau’ quilt, at the 2010 Dallas Quilt Show, I was stricken immediately by the thought, “What a great design to digitize and stitch out on an embroidery machine!” The stunning appliqué border looks complicated, but in practice it devolves into an ordinary sequence of hoopings, aligned with crosshairs.

Sharon Taylor:

Sharon is a Freelance Creative Embroidery and Sewing Educator. She has been in the business of sewing for more than 25 years. As the owner of an award-winning sewing machine dealership at the advent of the first home sewing/embroidery machine, she learned the industry from the ground up. For 11 years, she worked as a full-time Product Specialist for Brother International Corporation, traveling coast to coast sharing her wealth of knowledge with consumers and sewing machine dealers alike. She loves to combine embroidery with quilting, heirloom, home décor and much more. Her class participants learn new and unique methods using machine features to achieve beautiful results. Sharon’s outgoing nature and generous spirit engage everyone in the joy of creativity.

Margaret Moorehead is the founder of the Virtual Sewing Guild and a world renowned educator for the Sewing, Quilting, and Embroidery Industry. Margaret is known for her detailed instructions that guide you to success even on complex projects and techniques. Her ability to enable you to achieve professional results has propelled the Virtual Sewing Guild to world wide success with thousands of sew-ers like you, enjoying her webinars and online classes. With all the online activities “In Person” events have not been on Margaret’s schedule for several years, but since this was “practically in her backyard”, she just couldn’t resist being a part of it!


Skill Level: Beginner
Materials Included: All Class supplies and materials

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Included Materials



This class cannot be purchased online. Please contact the store for more information.